"Every webpage you visit, your online purchases, the songs you listen to on the internet, pages you follow on Facebook or any likes you leave under posts on social media create your digital footprint, which is a gold mine of information about you, information that can be used to influence your behavior. According to a recent study conducted by a team of researchers led by Dr. Michał Kosiński, psychologist from the University of Stanford and graduate of SWPS University, digital footprints can reveal not only your likes and dislikes, but they can also disclose information about your character traits."