Balancing Emotional and Logical Appeals for Persuasive Messages (Student Version)

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October 6, 2017

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Bovée & Thill Textbooks

Instructors: This book is available for examination. Click the cover or title above and you'll be taken to the publisher's ordering page..

Instructors: This book is available for examination. Click the cover or title above and you'll be taken to our ordering page.

A Special Message for Users of Business Communication Essentials
If you currently use or have been considering Business Communication Essentials (BCE) , we're pleased to let you know that you can switch to our Excellence in Business Communication (EBC) text (see above) and get significantly updated coverage of the same topics at the same price for your students. EBC14e has our latest coverage of social media, inclusive communication, and other vital subjects, along with all the student activities and assessments you may have been using in BCE.

How You Should Prepare Students for the Mobile Shift in Business Communication